OPI Celebrity Endorsements and Brand Ambassadors

OPI, a leading retail and consumer goods brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notable endorsements include actress Cynthia Erivo, who participated in a campaign in November 2024, alongside other renowned celebrities such as Justin Bieber, Katy Perry, Christina Aguilera, and Carrie Underwood. By collaborating with these influential figures, OPI continues to strengthen its brand identity and appeal within the beauty industry.