ON Celebrity Endorsements and Brand Ambassadors

ON, a retail and consumer goods brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notable endorsements include tennis players Ben Shelton and Iga Swiatek, as well as author Kimberly Drew and model Mia Regan, all of whom participated in various campaigns in 2023 and 2024. The brand's collaborations with high-profile figures like Roger Federer and FKA Twigs further emphasize its commitment to connecting with diverse audiences in the fashion and apparel category.