Not Your Mother's Celebrity Endorsements and Brand Ambassadors

Not Your Mother's, a retail and consumer goods brand, has engaged in celebrity endorsement with YouTube star Raye Boyce, who participated in a brand endorsement campaign in August 2024. This collaboration highlights Not Your Mother's commitment to connecting with a younger audience through influential figures in the digital space. As part of the dynamic retail landscape, the brand continues to strengthen its market presence alongside other notable names like Jaeger-LeCoultre, Armani, and Skechers.