Nathan James, a furniture store in the home improvement industry, has engaged in a total of 2 celebrity endorsements. The brand has collaborated with Kaeli Mae, a TikTok creator and social media influencer, and the duo Jordan & Kemper, who are also known as Instagram influencers. These partnerships highlight the brand's diverse outreach across various categories, including furniture, health and beauty, and retail consumer goods. The collaborations enhance Nathan James' visibility in the home improvement market.