Movado Celebrity Endorsements and Brand Ambassadors

Movado, a renowned accessories brand, has successfully engaged in celebrity endorsements to enhance its brand visibility and appeal. Notably, TV personality Charity Lawson participated in a brand endorsement campaign in December 2024, while actress Lily Collins joined in March 2025. The brand has also collaborated with notable figures like tennis player Pete Sampras, athlete Tyrese Haliburton, and football player Christian McCaffrey in previous sponsorships. Movado's strategic partnerships with celebrities contribute to its strong presence in the accessories market.