MINISO Celebrity Endorsements and Brand Ambassadors

MINISO, a prominent electronics brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notably, TV personality Gemma Collins participated in a brand endorsement campaign in April 2025. Additionally, the brand has collaborated with popular Youtuber Lyssy Noel, further solidifying its appeal among diverse audiences. These strategic partnerships highlight MINISO's commitment to leveraging celebrity influence in the competitive electronics industry.