Mike's Hard Lemonade, a key player in the beverage and liquor industry, has a history of two celebrity endorsements. Lamorne Morris, a TV actor, participated in brand endorsements in August 2024, while rapper Coolio has also collaborated with the brand. These endorsements reflect the brand's engagement with various celebrities across categories such as alcoholic beverages and non-alcoholic drinks. The partnerships contribute to its visibility in the competitive beverage market.