MERIT Beauty Celebrity Endorsements and Brand Ambassadors

MERIT Beauty, a retail and consumer goods brand, has strategically engaged in celebrity endorsements to enhance its market presence. Notably, actress Brenda Song participated in a brand endorsement in April 2025, showcasing the brand's commitment to leveraging influential figures. Additionally, the brand has collaborated with other notable personalities, including Andreea Ali, Jyoti Chand, Aisha Potter, and The Anna Edit, who endorsed the brand in December 2024. MERIT Beauty's endorsements in the cosmetics and makeup category reflect its dedication to connecting with audiences through trusted voices in the industry.