Maya Celebrity Endorsements and Brand Ambassadors

Maya, a leading banks brand, has embraced celebrity endorsements to enhance its market presence. In August 2024, popular actors Liza Soberano and James Reid participated in brand endorsements, bringing their star power to Maya's marketing efforts. This strategy aligns with Maya's innovative approach to connect with customers, setting it apart from other brands in the banking sector, such as Citibank and CIBC.