Marithé+François Girbaud Celebrity Endorsements and Brand Ambassadors

Marithé+François Girbaud, a retail & consumer goods brand, has actively engaged in celebrity endorsements to enhance its brand visibility. Notably, popular singer Cha Eun-woo participated in a brand endorsement in August 2025, followed by Go Youn-jung, who became a brand ambassador in September 2025. These collaborations highlight the brand's commitment to leveraging celebrity influence in the cosmetics and makeup sector, setting it apart from other industry players like Jaeger-LeCoultre, Armani, and Skechers.