Maidenform Celebrity Endorsements and Brand Ambassadors

Maidenform, a lingerie brand, has actively engaged in celebrity endorsements to enhance its market presence. Notably, the brand collaborated with TikTok creator Brooke Wyatt, social media influencer Aneka Aitimova, and actress Kirby Johnson, who participated in a brand endorsement in April 2025. This strategic approach helps Maidenform connect with a diverse audience and compete effectively in the lingerie industry, alongside other notable brands like SKIMS and Victoria's Secret.