Lyft Celebrity Endorsements and Brand Ambassadors

Lyft, a leading apps and software brand, has successfully engaged in celebrity endorsements to enhance its marketing efforts. In October 2023, TV personality Gabby Windey joined the campaign, followed by the participation of drag performer Sasha Colby in October 2024. Other notable endorsements include actor Will Smith, YouTube personality Larray in May 2023, and athlete Lou Williams. Lyft's collaborations with these celebrities reflect its commitment to connecting with diverse audiences.