Lucozade Celebrity Endorsements and Brand Ambassadors

Lucozade, a leading beverage brand, has successfully engaged in multiple celebrity endorsements to enhance its market presence. Notable endorsements include rugby player Marcus Smith and soccer star Jude Bellingham, both of whom participated in campaigns in August 2024. Additionally, the brand has collaborated with football legend Gareth Bale and boxing champion Anthony Joshua, who served as a brand ambassador in November 2021. These high-profile partnerships showcase Lucozade's commitment to connecting with diverse audiences through popular sports figures.