Lotte Duty Free Shop Celebrity Endorsements and Brand Ambassadors

Lotte Duty Free Shop, a leading retail stores brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notable partnerships include the popular band RIIZE, who served as Brand Ambassadors in April 2024, along with musicians aespa, who endorsed the brand in November 2021. Additionally, the brand has collaborated with renowned actors Kim Hyun Joong and Park Shin-hye, further solidifying its appeal in the accessories category. Lotte Duty Free Shop continues to leverage celebrity influence to connect with consumers and elevate its brand identity.