Licious Celebrity Endorsements and Brand Ambassadors

Licious, an e-commerce brand, has successfully engaged in celebrity endorsements to enhance its market presence. The brand has collaborated with prominent figures such as actress Priyanka Chahar Choudhary and actor Kishen Das, who participated in endorsements in December 2024. Additionally, actress Munmun Dutta has also represented Licious, showcasing the brand's commitment to leveraging celebrity influence in the cosmetics and makeup category. This strategy aligns Licious with other notable e-commerce brands like Lays and Rakuten, establishing a strong foothold in the competitive online marketplace.