Lego Celebrity Endorsements and Brand Ambassadors

Lego, a leading retail and consumer goods brand, has engaged in various celebrity endorsements to enhance its brand image and connect with diverse audiences. Notable endorsements include dancer Starr Kiely, who participated in a charitable campaign in December 2024, and film actor Raymond Lee, who was featured in a brand endorsement in August 2024. Additionally, the brand has collaborated with sports figures like soccer player Thomas Müller and artistic gymnast Max Whitlock, as well as TikTok star Ami Charlize, who was part of a brand endorsement in April 2024. These strategic partnerships reflect Lego's commitment to engaging with popular culture and appealing to a wide range of consumers.