Lazada Celebrity Endorsements and Brand Ambassadors

Lazada, a retail and consumer goods brand, has actively engaged in celebrity endorsements to enhance its market presence. Notably, in October 2023, the brand collaborated with popular television actor Maudy Ayunda, further strengthening its appeal to diverse audiences. Additionally, Lazada has previously partnered with various stars, including the dynamic boy band SB19 and renowned singer Sarah Geronimo. By utilizing celebrity endorsements, Lazada aims to connect with consumers and elevate its brand image in a competitive retail landscape.