Lay's Gourmet Celebrity Endorsements and Brand Ambassadors

Lay's Gourmet, a snacks brand, has successfully engaged in celebrity endorsements, most notably with Instagrammer Marta Lozano, who participated in a campaign in December 2024. This partnership highlights Lay's Gourmet's commitment to leveraging influencer marketing to enhance brand visibility and connect with consumers. With a strong presence in the snacks sector, Lay's Gourmet continues to stand out among competitors like McDonald's and Walmart.