Lay's Celebrity Endorsements and Brand Ambassadors

Lay's, a leading food and beverage brand, has actively engaged in celebrity endorsements to enhance its brand visibility. Notably, football quarterback Josh Allen participated in a brand endorsement campaign in July 2024, while singer-songwriter Holy Molly joined in April 2025. Additionally, Lay's has collaborated with various celebrities, including actors, sports figures, and voice actresses, to further strengthen its market presence. This strategic approach aligns Lay's with other notable brands in the food and beverage sector, ensuring a broad audience reach.