Laneige Celebrity Endorsements and Brand Ambassadors

Laneige, a retail and consumer goods brand, has actively engaged in celebrity endorsements to enhance its brand visibility. Notably, the brand collaborated with Jin, a talented musician, in October 2024, alongside other prominent figures including Rachael Kirkconnell, Jordyn Huitema, Shannon Thornton, and Sydney Sweeney, who have all contributed to Laneige's marketing efforts. This strategic use of celebrity endorsements has allowed Laneige to strengthen its presence in the competitive retail landscape.