LaCroix Celebrity Endorsements and Brand Ambassadors

LaCroix, a popular beverage brand, has strategically engaged in celebrity endorsements to enhance its market presence. Notable athletes such as swimmer Katie Ledecky, soccer player Carli Lloyd, and basketball star Hailey Van Lith have collaborated with LaCroix, particularly in a brand endorsement campaign launched in July 2022. This approach not only highlights LaCroix's commitment to a healthy lifestyle but also connects the brand with influential figures in the sports industry. Other competitors in the beverage sector include Hennessy, Reign Body Fuel, and BARCODE.