Kmart Celebrity Endorsements and Brand Ambassadors

Kmart, an accessories brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notably, in August 2013, the brand collaborated with popular actress and performer Selena Gomez, as well as TV actress Sofia Vergara. This strategy of leveraging celebrity influence has positioned Kmart alongside other well-known brands in the accessories sector, such as Armani and Skechers.