Joico Celebrity Endorsements and Brand Ambassadors

Joico, a beauty salon brand, has effectively engaged in celebrity endorsements to enhance its market presence. Notable endorsements include professional athlete Jeremy Lin and actress Kate Hudson, who participated in a charitable campaign in April 2025. By collaborating with such high-profile personalities, Joico strengthens its brand image and connects with a wider audience. Other competitors in the beauty salon sector include renowned names like Louis Vuitton, L'Oreal, and Very.