ipsy

Ipsy operates in the Retail & Consumer Goods, Cosmetics and Makeup, E-Commerce, and Health & Beauty Products sectors, totaling 20 celebrity endorsements. The brand has collaborated with various celebrities, including Anastasia Soare, who engaged in product collaborations in March 2023, and Melissa Molinaro, who participated in brand endorsements in April 2025. Other notable figures associated with ipsy include Emira D'Spain, a TikTok creator, as well as makeup artists Patrick Ta and Patrick Starrr. These collaborations span multiple categories, showcasing the brand's diverse partnerships within the cosmetics and beauty industry.