ipsy Celebrity Endorsements and Brand Ambassadors

Ipsy, a retail and consumer goods brand, has successfully engaged in celebrity endorsements to elevate its presence in the cosmetics and makeup industry. Notable endorsements include businesswoman Anastasia Soare, who collaborated with the brand in March 2023, and singer Melissa Molinaro, who participated in brand endorsements in April 2025. The brand has also partnered with influential figures such as TikTok creator Emira D'Spain, makeup artist Patrick Ta, and digital influencer Patrick Starrr. Ipsy's strategy of collaborating with high-profile celebrities, including Cardi B and Gabrielle Union, showcases its commitment to connecting with diverse audiences.