ILIA Beauty Celebrity Endorsements and Brand Ambassadors

ILIA Beauty, a cosmetics brand, has engaged in celebrity endorsements to enhance its market presence. Notably, TikTok star Addison Rae Easterling participated in a brand endorsement in May 2022, while singer Clairo took on the role of brand ambassador in April 2025. These collaborations highlight ILIA Beauty's strategy of leveraging influential figures to connect with a broader audience and promote its innovative beauty products.