IGIN, a beverage brand, has successfully engaged in celebrity endorsements, featuring renowned musician Jin in October 2024. Additionally, IGIN collaborated with celebrated chef Paik Jong-won in a business venture in December 2024, further enhancing its market presence. The brand's strategic partnerships with high-profile celebrities highlight its commitment to innovation and quality in the competitive beverage industry, alongside other notable brands like Hennessy and Reign Body Fuel.
