Hy-Vee Celebrity Endorsements and Brand Ambassadors

Hy-Vee, a prominent supermarket brand, has effectively engaged in celebrity endorsements to enhance its market presence. Notable endorsements include basketball player Harrison Barnes, NFL quarterback Kirk Cousins, and football star Travis Kelce, who participated in a business venture in March 2024. Additionally, movie actor Donnie Wahlberg and basketball player Caitlin Clark, who served as a brand ambassador in March 2023, have also represented Hy-Vee. Through these high-profile engagements, Hy-Vee continues to strengthen its brand image in the competitive supermarket industry.