H&M Move Celebrity Endorsements and Brand Ambassadors

H&M Move, a clothing brand, has actively engaged in celebrity endorsements to enhance its brand visibility and appeal. Notable figures such as Zlatan Ibrahimović, a renowned athlete, and RAYE, an R&B singer, have collaborated with the brand, with RAYE's endorsement occurring in September 2023. Additionally, model Iwana Cristal is set to be featured in a campaign launching in December 2024. By partnering with these prominent celebrities, H&M Move aims to connect with diverse audiences and strengthen its presence in the fashion industry.