H&M Celebrity Endorsements and Brand Ambassadors

H&M, a leading accessories brand, has actively engaged in celebrity endorsements to enhance its market presence. Notable endorsements include model Ikram Abdi in December 2024, Instagram influencer Uma Jammeh in January 2025, and actress Tonia Sotiropoulou in November 2024. Additionally, singers Chiara King and Antonia participated in brand endorsements in December and July 2024, respectively. These collaborations with prominent figures in the fashion and entertainment industries help H&M connect with a broader audience and reinforce its brand image.