Grupo Bimbo Celebrity Endorsements and Brand Ambassadors

Grupo Bimbo, a leading bread brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notable figures such as Aitana Bonmatí, a talented footballer, and Pati Jinich, a renowned chef, participated in brand campaigns in July and September 2024, respectively. Additionally, content creator Kirsten Deneka has contributed to the brand's promotional efforts. Through these endorsements, Grupo Bimbo aims to connect with diverse audiences and strengthen its position in the competitive bread industry.