GCash

GCash, a prominent player in the Apps and Software industry focused on payment platforms, has engaged in a total of four celebrity endorsements. The brand has collaborated with various celebrities, including Heart Evangelista, a well-known actress and model, who endorsed the brand in January 2024. Other notable figures include SB19, a popular boy band that served as brand ambassadors in August 2021, TikTok star Show Suzuki, and actress Andrea Brillantes. These endorsements span multiple categories, showcasing GCash's diverse marketing strategy within the payment platform sector.