GB'S, a clothing store brand, has successfully engaged in celebrity endorsements featuring renowned artists such as Ashanti, the R&B singer, and DeJ Loaf, the rapper. By collaborating with these influential figures, GB'S enhances its visibility and appeal in the competitive clothing industry. This approach not only showcases the brand's trendy offerings but also aligns it with the latest fashion trends promoted by popular celebrities. Other notable brands in the clothing sector include Armani, Skechers, and Ivy Park.