Gap operates within the fashion and apparel industry and has engaged a total of 71 celebrities for endorsements. The brand has collaborated with a diverse range of artists, including Hana Effron, Paige Fish, Aneesa Strings, Lamont Landers, and Amaria, all of whom participated in endorsements in November 2024. These partnerships span various categories such as accessories, baby products, clothing, footwear, and consumer goods. Through these endorsements, Gap continues to enhance its presence in the retail market.