Function of Beauty Celebrity Endorsements and Brand Ambassadors

Function of Beauty, a haircare brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notable figures such as Brittany Xavier, a prominent blogger, Alix Earle, a popular TikTok creator, and Bunny Meyer, a well-known YouTube personality, have collaborated with the brand. These endorsements help Function of Beauty connect with a wider audience and reinforce its commitment to personalized haircare solutions. Other competitors in the haircare industry include Marks & Spencer, Dyson, and REWIND IT 10.