Fuente The OpusX Society by Manny Iriarte Celebrity Endorsements and Brand Ambassadors

Fuente The OpusX Society, a premium cigar brand, has engaged in celebrity endorsements, notably featuring former NBA star Ray Allen. In April 2025, Allen participated in a brand endorsement campaign, enhancing the brand's visibility and appeal in the luxury market. This collaboration showcases the intersection of sports and premium lifestyle, attracting both cigar enthusiasts and basketball fans.