FOCO, a retail and consumer goods brand, has successfully engaged in celebrity endorsements to enhance its market presence. The brand has collaborated with notable figures such as football players David Njoku and Kyle Van Noy, as well as actors like Will Smith, and baseball players Ozzie Albies and Eddie Rosario. These endorsements highlight FOCO's commitment to connecting with fans and consumers through popular personalities. Additionally, other well-known celebrities like Freddie Freeman and Darius Slay have also partnered with FOCO, further solidifying its reputation in the industry.