Figs

Figs operates within the clothing, retail, and consumer goods industry, specializing in medical apparel. The brand has engaged in a total of two celebrity endorsements, collaborating with Thaddeus Young, a professional basketball player, and Miki Rai, a TikTok star. These endorsements reflect Figs' strategy of partnering with individuals from diverse backgrounds, including sports and digital media. The brand's collaborations span various categories, emphasizing its commitment to promoting quality medical apparel in a competitive market.