ENEOS Celebrity Endorsements and Brand Ambassadors

ENEOS, a prominent engine oil brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notably, it has collaborated with Kyle Larson, a renowned motorsports racing driver, and influencer Hana Burton, who participated in a brand endorsement in October 2024. This strategy not only boosts ENEOS's visibility but also aligns the brand with influential figures, setting it apart from competitors like Castrol, Mobil, and Lucas Oil.