El Corte Inglés Celebrity Endorsements and Brand Ambassadors

El Corte Inglés, a prominent retail brand, has engaged in celebrity endorsements to enhance its market presence. Notably, actor Álvaro Morte participated in a brand endorsement in July 2023, followed by Miguel Herrán, who took on the role of brand ambassador in June 2024. These collaborations reflect the brand's strategy to connect with consumers through influential figures in the outdoor and sporting goods category.