DraftKings Sportsbook Celebrity Endorsements and Brand Ambassadors

DraftKings Sportsbook, a leading apps and software brand, has effectively engaged in celebrity endorsements to enhance its market presence. Notable endorsements include professional wrestler Britt Baker in February 2025, television personality Nick Wright in March 2025, and basketball coach Lisa Leslie in December 2024. Additionally, mixed martial artists Calvin Kattar and Aljamain Sterling have also represented the brand. These collaborations with prominent figures in the sports and entertainment fields have contributed to DraftKings' growth in the competitive apps and software industry.