Dis-loyalty Celebrity Endorsements and Brand Ambassadors

Dis-loyalty, a travel website brand, has engaged in celebrity endorsement with musician Tara Kumar, who participated in a promotional campaign in December 2024. This collaboration aims to enhance brand visibility and attract a wider audience by leveraging Kumar's influence in the music industry. Dis-loyalty joins other notable brands in the travel sector, such as Turkish Airlines and Hotels.com, in utilizing celebrity endorsements to boost their marketing efforts.