Decathlon Celebrity Endorsements and Brand Ambassadors

Decathlon, a leading outdoor and sporting goods brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notable figures such as footballer Antoine Griezmann and basketball players Alex Sarr and Olivier Sarr have represented the brand, with Olivier participating as a Brand Ambassador in March 2025. By collaborating with these prominent athletes, Decathlon aims to connect with sports enthusiasts and promote its diverse range of products.