De Beers Celebrity Endorsements and Brand Ambassadors

De Beers, a renowned retail and consumer goods brand, has actively engaged in celebrity endorsements to enhance its brand image. Notable figures such as model Sui He and basketball player Kysre Gondrezick have represented the brand. Additionally, model Adwoa Aboah and sports personality Sydney Colson have contributed to De Beers' promotional efforts, with Colson’s involvement taking place in October 2024. The brand's collaborations with these celebrities aim to highlight its luxurious accessories and strengthen its market presence.