Currys Celebrity Endorsements and Brand Ambassadors

Currys, a retail and consumer goods brand, has engaged in celebrity endorsement with TikTok creator Alexa Williams, who participated in a brand endorsement campaign in December 2024. This collaboration aims to enhance Currys' visibility and appeal among younger audiences through the influence of social media. Other notable brands in the retail and consumer goods sector include Jaeger-LeCoultre, Armani, and Skechers.