Chosen Family Wines Celebrity Endorsements and Brand Ambassadors

Chosen Family Wines, a prominent player in the alcoholic beverages industry, has strategically engaged in celebrity endorsements to enhance its brand visibility. Notably, basketball player Channing Frye served as a Brand Ambassador in February 2025, joining fellow athlete Kevin Love in promoting the brand. These endorsements highlight Chosen Family Wines' commitment to connecting with consumers through influential figures in sports, further solidifying its position in the market. The brand also collaborates with other notable partners such as Bar Louie and Gentleman's Cut Kentucky Straight Bourbon.