Cantu Beauty

Cantu Beauty operates in the haircare industry and has engaged a total of four celebrities for endorsements. Notable figures associated with the brand include musical artist Reyna Roberts, football players Trey Lance and Tee Higgins, as well as actress, YouTuber, and author Skai Jackson. These endorsements reflect Cantu's strategy of collaborating with diverse talents from various sectors, enhancing its visibility and appeal. The brand's partnerships span multiple categories, reinforcing its presence in the health and beauty market.