BYS Cosmetics Celebrity Endorsements and Brand Ambassadors
BYS Cosmetics, a leading cosmetics and makeup brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notably, actress and performer Liza Soberano participated in a brand endorsement campaign in August 2024. Additionally, BYS has collaborated with various celebrities in the accessories category, further solidifying its reputation in the industry. Competing brands in the cosmetics sector include Louis Vuitton, L'Oreal, and Very.