BYD Celebrity Endorsements and Brand Ambassadors

BYD, an automotive brand, has successfully engaged in celebrity endorsements to enhance its market presence. Notable endorsements include actress Katie McGlynn, who participated in a campaign in December 2024, alongside renowned soccer player Ollie Watkins, singer-songwriter Jasleen Royal, and acclaimed movie actor Leonardo DiCaprio. These collaborations aim to elevate BYD's brand recognition and appeal to a diverse audience, setting it apart from other brands in the automotive sector like Lexus, Toyota, and BMW.