Boursin Cheese Celebrity Endorsements and Brand Ambassadors

Boursin Cheese, a well-known dairy brand, has successfully engaged in celebrity endorsements to elevate its market presence. Notable personalities, including singer Lance Bass and model Chrissy Teigen, have promoted the brand, with Teigen's collaboration taking place in October 2016. The brand is also set to feature chefs from BOSH! in a future endorsement campaign in December 2024. By leveraging the influence of these celebrities, Boursin Cheese aims to connect with a broader audience and enhance its appeal in the dairy, eggs, and cheese category.